Zero-Party Data: The Future of Customer Insights with Favorade
With cookies and third-party tracking facing regulatory headwinds, marketers must find a new foundation for insights. Zero-party data—information users willingly share about their preferences—is the gold standard. Favorade’s platform transforms every quiz, poll, and contest into a high-intent data source.
What Makes Zero-Party Data Valuable:
• Explicitly Shared: Users volunteer their answers, ensuring accuracy.
• Privacy-Compliant: Fully aligned with GDPR (
) and CCPA (
https://oag.ca.gov/privacy/ccpa
).
• Directly Actionable: Know exactly which products, content, or promotions will resonate.
Use Cases & Examples:
• Targeted Promotions: A quiz respondent receives a coupon for their chosen option immediately.
• Product Development: Validate new feature ideas via local surveys before launch.
• Loyalty Optimization: Tailor rewards to member preferences, driving deeper engagement.
Best Practices for Zero-Party Data Collection:
- Keep It Short: 3–5 questions maintain >60% completion rates.
- Offer Clear Value: Exchange exclusive perks for participation.
- Be Transparent: Explain data usage to build trust.
Turn every interaction into a win–win—genuine insights for you and meaningful engagement for your customers.
Ready to harness zero-party data? Book your personalized demo or a free analysis and consulting session at