Omnichannel Orchestration in 2025: The CMO’s Blueprint for Unified Customer Journeys
Customers no longer live in silos—neither should your data. CMOs need to weave email, web, social, mobile, and in-store into a single narrative. Favorade orchestrates cross-channel experiences with unified data, real-time triggers, and consolidated analytics.
The State of Omnichannel:
- Fragmented Systems: 73% of CMOs cite disjointed tech stacks (Gartner).
- Rising Expectations: Shoppers demand continuity across touchpoints.
- KPI Misalignment: Channel-specific metrics obscure end-to-end paths.
Building Your Blueprint:
- Audit Channels: List all touchpoints.
- Define Journeys: Map Welcome flows, Abandonment, VIP re-engagement.
- Model Triggers: Eg. view product thrice -> chat prompt.
- Align KPIs: Focus on LTV and Journey Completion Rate.
Quick Wins:
- Cart Abandonment Chatbot: Offer coupons via chat.
- Quiz-To-Email Flow: Recommend products post-quiz.
- Loyalty Feedback Loop: Trigger points rewards post-purchase.
Ready to unify your customer journeys? Book your personalized demo or a free analysis and consulting session at