Navigating the Cookieless Future: A CMO’s Guide to Zero-Party Data with Favorade
As third-party cookies crumble under privacy regulations, many CMOs ask: How do we keep personalization humming? The answer lies in zero-party data—what users willingly share. Favorade’s platform makes this shift seamless.
Why the Cookieless Shift Matters:
- Regulatory Pressure: GDPR, CCPA and more demand privacy-first strategies.
- Data Accuracy: Zero-party data is precise, coming directly from customers.
- Consumer Expectations: 78% prefer sharing data voluntarily over passive tracking.
Building Your Strategy:
- Map Touchpoints: Identify where to collect zero-party data (onboarding, loyalty, feedback).
- Value Exchanges: Offer exclusive perks for honest answers.
- Cross-Channel Activation: Sync responses across email, web banners, and chat.
Measuring Success:
- Opt-In Rates: Target 30–50% participation.
- Conversion Uplift: Compare segments built on zero-party vs. behavioral data.
- Retention Improvement: Track repeat purchase lift in engaged users.
Ready to future-proof your data strategy? Book your personalized demo or a free analysis and consulting session at